Journalists interested in audience engagement are invited to attend this one-hour webinar.
News University, a Poynter Institute e-learning project, is offering the "How to build and engage your audience: taking a new approach with analytics," which will be broadcast at 2 p.m. EDT on Aug. 10.
Participants will learn how data can empower the content creator and the community consuming it; why data access doesn’t always equate to data understanding; steps newsrooms can take to align on metrics goals; examples of newsrooms that have successfully used engagement metrics.
The instructor is Kelsey Arendt, customer success manager at Parse.ly.
The webinar is free with support from Parse.ly.
Registration is ongoing.
For more information, click here.
