Due to the latest advances in mobile technology, the number
of people using mobile apps is growing drastically day by day. The number of
mobile applications is growing each day and app stores are continuously
evolving and changing their algorithms to rank apps based on several ranking
factors.
Once the initial app development is completed, and the app
has been launched to famous app stores, business owners and marketers tend to
focus on different app marketing techniques, but skip ASO (app store
optimization) which is one of the key elements of a successful app marketing
campaign. Some businesses with a marketing budget opt for reliable
app marketing
services to get their app to the top and get visibility and
downloads.
Whether you are promoting your newly launched mobile app
yourself or availing services of a marketing company for this purpose, ASO
should be an integral part of your marketing campaign to increase the
visibility of your app in app stores for more downloads.
What is ASO?
App store optimization is the practice of improving the rank
and visibility of a mobile app in app stores. The higher an app ranks, the
easier it is to find in the app store, and the more it will get hits and
installs. ASO includes app title, app description, tags, and screenshots etc.
More Organic Installs
With a good ASO strategy, you can steer more traffic towards
your app to see an incredible boost in organic downloads. Organic installs as a
result of ASO will cost nothing and help you get your app in front of potential
users easily. A properly optimized app with target keywords starts ranking
higher in app store search results. Users are easily able to search and find
the app in stores and it cuts the acquisition costs down.
Get your App in Front of Relevant Users
When the most relevant and strong keywords are creatively
used in the app description, tags and other aspects, it helps you get your app
in front of the most relevant and qualified users that are more likely to
install it. Proper keyword research can help you find the best performing and
most relevant keywords according to the niche of your app.
Stability
ASO provides more organic installs for an app, and more
organic installs provides stability for your app. No doubt
paid marketing
brings lots of new users and installs, but it is not a long-term solution as
once you are low on your budget, the downloads will drop and you will start
loosing users and lower revenues as well. On another hand, when an app is
optimized properly for app stores, it keeps you ranking higher in search
results without any drops down. In results, you experience a stable fame for
your app and increased profits too.
Increased Revenue
When your app appears on the top in search results, users
are more likely to install your app. And if your app is monetized in any way
for making money, you will definitely start getting more bucks in your accounts
in results of more clicks, subscriptions or in-app purchases etc. ASO will keep
your app on the top by increasing its visibility and discoverability in app
stores.
Sergio D. Scudieri is a guest writer for SANJU Blog and Project Manager - Digital Marketing Specialist SEMnexus. He writes about exciting new technologies especially those beneficial to journalism
Brazilian students in various fields, including communication, can apply.
